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Earls Restaurants cancels its decision to switch to an American halal beef supplier after a campaign of opposition on social media

By Point de Bascule | on May 4, 2016 |

VERSION FRANÇAISE

Earls

http://business.financialpost.com/news/agriculture/earls-backtracks-on-move-away-from-canadian-beef-vows-to-put-it-back-on-the-menu


After Earls Restaurants’ President Mohamed Jessa had announced that its chain would switch to Creekstone Farms, an American halal beef supplier, Saskatchewan Premier Brad Wall, TheRebel.Media and many others expressed their opposition to the move. Point de Bascule produced an article focusing on Halal Transactions of Omaha, the halal certification agency involved with Creekstone Farms.

*                 *                 *                 *                 *

Author: Jamie Dirom
Reference: Postmedia News, May 4, 2016

Original title: Earls backtracks on move away from Canadian beef, vows to put it back on the menu / WebArchive – Archive.Today

[EXCERPT] After taking a lashing on social media, Canadian restaurant chain Earls announced Wednesday it will bring Canadian beef back to its eateries.

Last week, Earls faced a sharp consumer backlash after it announced it would begin sourcing its beef from the U.S., through the Certified Humane marketing program. The move was intended to satisfy its need for a consistent supply of beef free of antibiotics and steroids, and slaughtered according to criteria set by animal welfare advocate Temple Grandin.

After the announcement, many Canadians skewered the chain on social media, calling for a boycott of its restaurants. Critics also suggested Earls’ move implied that Canadian beef was not humane.

“We made a mistake when we moved away from Canadian beef,” Earls president Mo Jessa said in a news release. “We want to make this right. We want Canadian beef back on our menus so we are going to work with local ranchers to build our supply of Alberta beef that meets our criteria.”

Further reading

Point de Bascule: FILE Halal

Sajid Aziz (The Daily Mail / Pakistan – December 11, 2010): Muslim Brotherhood leader Mustafa Ceric urged Muslims to conquer the world through Halal movement 

Point de Bascule (April 3, 2012): Muslim Association of Canada: a contributor to Hamas fund collector controls halal certification in Quebec

Trish Mehaffey (The Gazette – February 25, 2016): Cedar Rapids man convicted in halal beef exporting scheme / WebArchive – Archive.Today

A [U.S.] federal judge went below guideline sentencing Thursday, giving Midamar Founder William Aossey, Jr., only two out of a possible nine years in federal prison for organizing a fraud to pass off halal meat to Malaysia that otherwise couldn’t have been shipped based on slaughtering methods.

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